When your product or service is selling but you don’t enjoy customer loyalty or brand ambassadors, it’s time to come to Design Quarry for a brand strategy.



Branding is one of the most vital activities for a business, whether it’s big or small, retail, or B2B. With an effective brand strategy, you can get the desired edge in a highly competitive marketplace. But how do you build a positive and long-lasting brand?



Branding is all about your promise to your customer. For instance, Nike promises inspiration and innovation to athletes around the world, BMW brings you the ultimate driving machine, Harley-Davidson has created a culture of riding and a cult of bikers.

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Building a brand and boosting your brand equity is a long-term process, involving your marketing team, design agency, sales personnel and your internal and external audience.

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In simple terms, a positive brand image + standing out in the market = branding success. Building a brand your customers and employees will love involve 3 stages — brand strategy, brand identity , and brand marketing.

At Design Quarry, we help our clients through every stage of the brand-building process, until strong a brand equity is established.



And then we work rigorously to protect and nurture it.

Things we Focus on during our Brand-Building Journey:

Discovering the true purpose behind your brand

Researching your competitors in the industry and helping you differentiate your brand

Being specific with your target audience. For instance, instead of tech-savvy customers, we look at the early adopters of technology who are managing a large team in MNCs

Establishing a brand mission statement

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Outlining your brand’s qualities and benefits that belong only to you

Forming a unique brand voice. For example, you could be friendly, technical, authoritative, informative, conversational, etc.

Building your brand story and key messaging

Designing the colour palette, templates and brand guidelines

Being your brand’s biggest advocate and ambassador

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