CHICAGO - March 25, 2020 - Explore, a commercial production company creating award-winning commercials & digital content for advertisers, was awarded and recently completed the production of a nationally distributed digital content ad for Go RVing.
"Stubborn Camper" is a comedic take on the differences between camping in a tent vs. an RV. Explore worked directly with the marketing team at Go RVing, and were given a loose outline of the concept. LA-based director Brendan Beachman wrote the script and then directed the commercial. Shot in December in the Santa Monica foothills, the commercials follow two couples who take vastly different approaches to how they camp in the great outdoors. One couple has chosen to bring an RV. The other couple struggles to setup a tent before nature's elements arrive in an onset of progressive plagues. Rain, fire, wind, and mosquito effects were all needed and everything was successfully captured practically except for mosquitos which were added in post.
Casting was done through RMB Casting in Venice, California and acting talent were all based in Los Angeles. Post-production was completed at Explore's editing suites in Chicago. Finish was completed using Nice Shoes for color, Dan Bewick for mix/sound design, and VFX / final finish were completed in- house.
"Let's face it: being outside is wonderful, but you can only tent-camp so long without running into trouble, just like our characters" says Explore's Executive Producer, Jeremy Pinckert. "It's nice to havea roof over your head when you sleep. We're excited to once again partner with Go RVing to create digital content which has a nationwide reach."
The ad is being placed through digital channels, and can also be found on Go RVing's YouTube channel here: https://www.youtube.com/watch?v=Pu0yARS_LwM
ABOUT EXPLORE
Explore is a production company creating award-winning practical commercials & digital content for advertisers. Founded in 2003, they have grown into a multi-city company with directors and representation in all major markets. They've won over 70 professional awards for their productions, including 52 Telly Awards and 15 ADDYs. They have also twice been Emmy-nominated for commercial campaigns. In addition to production, they are also experienced post producers, editing projects from national broadcast commercials to OLVs, cutdowns, and motion graphic pieces. For more information or to discuss production needs with a sales rep or producer, visit: http://www.explore-media.com/contact
ABOUT BRENDAN BEACHMAN
Brendan is a Colorado native but calls Los Angeles home. Specializing in performance heavy, cinematic, stylized comedy, he has directed over 70 commercials for clients like Budweiser, Experian, AllState, Quaker Oats, Johnson and Johnson, and many more.
Contact
Explore
