European market leader invests in inline production of sophisticated printed direct mail envelopes
Neuwied, Germany, December 2, 2019 — Mayer-Kuvert-network, Europe’s largest company in the envelope industry, has signed a contract to purchase two W+D 628 envelope machines with the option of later acquiring a third machine.
At this year’s W+D Direct Mail Days, the company had already experienced the new W+D 628 envelope machine live. Equipped with state-of-the-art control technology and complemented by the extended W+D 201 inline printing system with LED UV drying, the system showed flexo printing at its best. The year before, Mayer-Kuvert had already purchased a total of ten W+D Halm i-Jet 2 four-color high-speed digital inkjet printing machines at the event and has since gained good experiences with them. It was therefore only logical to move on to inline printing of envelopes.
Besides the production and distribution of a broad range of standard envelopes, which can also be custom-printed, Mayer-Kuvert-network focuses on the production of customized advertising envelopes for increasing direct mail response rates. “When we saw the W+D 628 at Direct Mail Days and the printing and production results that ultimately landed on the output table, we were immediately convinced,” commented Thomas Schwarz, CEO of Mayer-Kuvert. “This machine addresses the exact area in which we in Western Europe had to produce more cost-intensively in the past due to the many individual process steps. The inline production of the W+D 628 now offers us the opportunity to realize sophisticated and at the same time very attractive mailings in a single step.” Schwarz also sees a big advantage in the fact that hardly any training is necessary, as the machine is consistently geared towards easy operation.
The first machine will be delivered to England in March and the second to Poland at the end of May. Both will then begin to produce envelopes within a very short time. The company plans to produce mainly medium runs and up to 200 million envelopes per year per machine.
“The investment decision to purchase another machine will depend on how the first two machines start up. The third machine would then also be installed in Poland, as it is our main location for covering all of Europe,” said Schwarz.
Winkler+Dünnebier GmbH
Kerstin Zander, Marketing & Communication
Sohler Weg 65
56564 Neuwied
Germany
t. +49 2631 84424
f. +49 2631 8470424
kerstin.zander@w-d.de
w-d.de
ABOUT WINKLER+DÜNNEBIER GMBH
Winkler+Dünnebier GmbH (W+D) offers a wide range of highly efficient, integrated system solutions for the mail and postal industry, as well as for the tissue and hygiene industry. With more than 100 years of industry-shaping innovations, W+D has core competence in the converting and processing of thin and in-homogeneous materials—such as paper, tissue and nonwovens—at high speeds and tight tolerances. With innovative and tailor-made system solutions and services, W+D focuses on the entire internal value chain for its customers. Part of the Barry-Wehmiller family, W+D has production and distribution sites in Germany, the Netherlands, Malaysia and the United States, with sales and service support around the world. For more, go to w-d.de.
ABOUT BARRY-WEHMILLER
Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with more than 11,000 team members united by a common belief: to use the power of business to build a better world. CEO Bob Chapman shares the story of the company’s transformation in his book, Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. To learn more, go to barrywehmiller.com.
