The true wireless hearables market for 2019 is expected to reach 120 million units and global tech giants’ strategies focused on voice communication will help sustain the strong growth momentum

Global True Wireless Hearables Market Reaches 33 Million Units in Q3 2019

Liz Lee
+82 2 553 4813
liz@counterpointresearch.com
@liz_tech



Counterpoint Research
press@counterpointresearch.com
@CounterPointTR

The size of the global market for true wireless hearables reached 33 million units (USD 4.1 billion) in Q3 2019, growing 22% QoQ, according to the findings of Counterpoint Research’s Hearables Market Tracker.

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Geographically, the US accounted for 31% of the global market and exceeded 10 million units for the first time in a single quarter. China has recently expanded remarkably and grew 44% QoQ in Q3.

Apple continued its leadership, but its share fell to 45% in Q3 from 53% in Q2, due to growth among second-tier players. While Samsung slipped to third place, Xiaomi rose to second place thanks to a sharp increase in Redmi Airdots sales.



JBL and Beats were the following leading brands and ranked fourth and fifth, respectively. The market share of their new premium models, such as the JBL TUNE 120 released in July, and Beats Powerbeats Pro in May, have increased significantly, boosted by favorable market reviews of sound quality and design by consumers.

Amoi attained the global sixth position as its F9 product has gained popularity, mainly from the Chinese domestic market.

Since new powerful models, such as Apple’s AirPods Pro, Amazon Echo Buds and Microsoft Surface Earbuds have recently been released, consumer interest is increasing. Given the recent growth momentum and the effect of year-end promotions, the Q4 market is expected to show further high growth. Thus, Counterpoint Research expects the annual market to reach 120 million units in 2019.

Liz Lee, Senior Analyst at Counterpoint Research, said, “True wireless hearables are in line with future product strategies focused on voice communications from global tech companies and their efforts to create high-added value. In particular, tech giants such as Amazon, Microsoft and Google are spreading AI voice assistants through mobile devices, and accordingly true wireless hearables will evolve into smarter devices by replacing and enhancing some functions of the current smartphone.”



“Global True Wireless Earbuds (Hearables) [..] is available for purchase at report.counterpointresearch.com



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