NEW YORK - Nov. 11, 2019 - On Saturday, November 16th from 10 a.m - 3 p.m. at Sony Square NYC brand marketers and content creators will have an opportunity to connect and learn from one another at MAINSTREAM. Hosted by actor and comedian Desi Banks, this social media upfront experience will help brands discover new talent, content and partnership opportunities with creators.

Industry professionals and online video fanatics are invited to a private screening and panel discussion with the new voices driving Internet culture. MAINSTREAM will cover topics such as the art of content marketing, digital media spending, socially conscious brands, and more.

With more than 4M social media followers, Desi Banks continues to engage his fan base through creative content series and brand partnerships with companies like Google Pixel and TikTok. As the host of MAINSTREAM, Desi will analyze his content marketing strategy and provide insight to help brands and creators create thumb-stopping content together.

"I believe MAINSTREAM will positively impact the lives of creators and brands because it's eliminating the 3rd party and bringing the talent directly to the brands," says Desi. "It allows creators to control the way they are perceived and gives them a chance to showcase their expertise and value. We can showcase why we influence and how."

2019 marks a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer (https://www.emarketer.com/content/us-digital-ad-spending-...). As digital media spending continues to rise, MAINSTREAM will help brands and creators understand how best to collaborate.

If you'd like to attend MAINSTREAM, please RSVP here: mainstream.splashthat.com/

Contact
Teyonna Ridgeway, Content Marketing Director at Intecoo