Changing lifestyle, population growth, and increasing disposable income of consumers are expected to drive the nutrition bars market during the forecast period. A poor diet can lead to a rise in the prevalence of chronic diseases across the globe. There is a rise in the consumption of healthy foods and supplements for battling health issues, such as obesity. Consumer shift towards healthier diets has led to the preference for ‘organic’ and ‘nutrition-rich’ food products. Nutrition bars are preferred by ‘deskfast’ eaters. The increasing demand for sports nutrition bars has witnessed considerable growth due to expanding the consumer base, including fitness enthusiasts and professional athletes. This has accelerated the consumption of sports supplements, including energy bars, shakes, and other drinks.


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The global nutrition bars market has been segmented on the basis of product type, source, function, distribution channel, category, and protein content. On the basis of product type, the market has been segmented into energy bars, protein-rich bars, meal replacement bars, and low carbohydrate bars. Protein-rich bars are expected to witness high demand during the forecast period.

On the basis of function, the nutrition bars market has been segmented into weight management, sports & fitness, functional food (diabetes, others), and others. The sports & fitness segment is expected to grow due to increasing demand for sports nutrition bars. The increasing customer base has led to the growth of the number of retail stores, such as supermarkets & hypermarkets, non-store-based, convenience stores, and others. However, high prices of nutrition bars may hinder the market growth.

Key Factors Impacting Market Growth:

-Growing health concern and adoption of healthy diets
-The rise in the number of fitness centres and health clubs
-Increasing sales through organized distribution channels

Market Segmentation:

By Product Type:

Women Protein Bar
Energy Protein Bars
Meal Replacement Bars
Low-carb Protein Bars
Others

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By Source:

Plant Protein
Animal Protein

By Function:

Weight Management
Sports & Fitness
Functional Food
Others

By Distribution Channel:

Store-based
Non-store-based
Convenience Stores
Supermarkets & Hypermarkets
Others

By Category:

Vegan
Organic
Gluten-free
Multi-claim
Others

By Protein Content:

Low Protein (0-15 gm)
Medium Protein (16 Gm – 25 gm)
High Protein (Above 25 Gm)

By Region:

North America
By Country (US, Canada, Mexico)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content

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Western Europe:
By Country (Germany, UK, France, Spain, Rest of Western Europe)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content
Eastern Europe:
By Country (Russia, Turkey, Rest of Eastern Europe)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content
Asia Pacific
By Country (China, Japan, India, Rest of Asia Pacific)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content
Middle East:
By Country (UAE, Qatar, Iran, Saudi Arabia, Rest of Middle East)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content
Rest of the World
By Region (Latin America, Brazil, Rest of the World)
By Product Type
By Source
By Function
By Distribution Channel
By Category
By Protein Content

Companies Covered: Kellogg Company, General Mills Inc, Mars, SunOpta Inc, Kashi Company, Clif Bar and Company, and Stokely-Van Camp, and BAKERY BARN

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Quince Market Insights is a global market research and consulting company publishing syndicate studies as well as consulting assignments about market opportunities that promise high growth in the future. The company also provides information on different research practices such as competitive analysis, product mapping, value chain analysis, etc., assisting clients in strategic decision-making.