BOTHELL, Wash. -- I am working with a new agent here in Seattle, Joe Kiser (http://www.joekiser.com). His branding is the Real Estate Connector, and he owns many domain names that contain that branding. RealEstateConnector.com, EdomdsConnector.com, LynnwoodConnector.com, etc.
He recently became a Premier Zillow agent and with it gets a free WordPress Website with IDX integration. He wants to use it, but knows he may not always be a premier Zillow Agent, and wanted to buy a new domain that could tie into the current branding idea.
His idea: YourRealEstateConnector.com
Initially I thought it was a great idea. Then I remembered seeing data that showed a much higher conversion percentage on titles that were written in the clients first person tense.
Better idea: MyRealEstateConnector.com
“Listening to the data is important… but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?”–Steve Lohr
What The Data Says
Number of Fields:
After 3 fields the conversion percentage starts to drop
The more fields you have the higher quality the lead conversion
Conclusion: Start with 3 fields and add more if you are getting low quality sign ups.
Most Important Fields:
1. Email
2. Name
3. Phone (Business)
4. Lead Source
5. Want Sales Contact
6. Phone (Mobile)
7. Timeframe
8. Key Pain Point
9. Website
10. Budget
Conclusion: Start with Email, Name, Phone Number
Build Trust By Including:
Your Phone and Address
Testimonials and Edorsments
Give Freebies and Include a Privacy Policy
Content Copy
Increase conversions by writing in the readers first person tense (“My Free Trial”rather than “Your Free Trial”)
Submit Button Copy
Copy click through rate ranking:
1. Click Here
2. Go
3. Submit
4. Download
5. Register
Increase conversions by sending readers to a Thank You page.
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