Expert Insight On Website Optimisation

Do you want to turn your visitors into paying customers? Do you want to increase your conversion rates? Do you feel like you are doing everything in your power and still don’t reach your goals? If your answer is ‘yes’ – continue reading.

Below, Conversion Optimisers, experts in conversion rate optimisation, share their experience and insights into the confusing world of analysing and testing your website.

5 Conversion Rate Optimisation (CRO) Tips To Kick Start Your Website:

1. Know your audience. Learn what drives visitors to your webpage, analyse their behaviour and see what makes them want to purchase one item over another (is it a discount? Marketing? Etc.).

2. Make navigating easy. Customers have a short attention span when it comes to online browsing so navigating your page has to be easy. Make sure customers can find what they are looking for. If you have large website build a Sitemap.

3. Include photos. Customers love to see what they are buying. Include quality product images from various angles. It might be that extra push they need to make a purchase.

4. Reviews. Include a ‘Customer Review’ section to your page. It is proven that people want to know what others thought of the product. This might encourage them to buy.

5. Calls To Action. This is the most important part of your conversion rate optimisation. However, simple “Please call for more information” doesn’t always work. Be clever, include a widget or an application for visitors to schedule their appointment (suitable for many services e.g. hairdressers, dentists).

Why is Google Analytics so important for your business?

Analysing your website is an important part of the process in order to increase your revenue, tweak your website’s weak spots and ensure positive customer experience. You can turn visitors into customers while spending less money in the process. So are you ready to take action?

5 Essential Google Analytics Features For Your Website

• Google Analytics Goals and Event Tracking – these tools can be tailored to your website and allow you to track conversions, sales, downloads, site engagements etc. Once you set up your goals, Google Analytics will graphically show your progress and the areas where you can improve.

• Ecommerce Reporting – a great tool that allows you to identify your top selling products and promotions, customer behaviour, keywords etc. It will help you to modify your shopping basket to increase sales.

• Attribution Modelling – this tool helps you to quickly customise and build marketing attribution models. It will show you the impact of different channels, keywords and campaigns so you can improve your future marketing activities.

• Goal Funnels and Flow visualisation – you can follow your visitor’s conversion paths and see where they stay or leave your website. This tool helps you to see strengths and weaknesses of your website navigation.

• Multi-Channel Funnels - analyse your different channels to see which convert more sales. You will see the impact of all your marketing activities.

About Conversion Optimisers

Conversion Optimisers are experts at increasing conversion rates and enhancing your business presence.

Do you want to know how your page is performing and what are its weak spots? Let Conversion Optimisers make a complete CRO report for you.

For more information:
Website: http://www.conversionoptimisers.com/
Email: sales@conversionoptimisers.com
Telephone: 0845 050 2100