An online marketing training session for small businesses affected by the Hastings bridge closure could bring them new customers and help the Hastings Historical Society. Paul Stevens, of Bootstrap Local Marketing is holding bridge closure marketing workshops once again, in a bid to help local businesses extend their internet reach. Stevens held free workshops for local businesses in February of 2012, to show them how to go online to reach new customers, and soften the blow that months of bridge closure would deal. The workshops were well attended and appreciated.
The coming closure is going to be longer now than the one originally scheduled. Parks Canada advises that the swing bridge located on County Road 45 in the Village of Hastings at Lock 18 will be closed from Monday, January 4 until mid-May 2016¦"
All money collected for the training will go to support the Hastings Historical Society, of which Paul is a member. This time the charge is $50.00 for the two hour training and will include workbooks and videos demonstrating all the material covered. The training this year will be a little different and more of a complete package", states Stevens. In addition to the training, there will also be a step-by-step list of actions to take, so that there can be no confusion about what a business needs to do." He hopes that by extending the reach of each business just a few more miles in all directions, businesses can ease the drop in revenues that many owners are expecting to see.
Simply ensuring current customers know what a business offers can help improve cash flow. We lived in Hastings for two years after we bought our RV, without knowing that I could get RV parts at the local Home Hardware." Stevens claims this is just one example of many products and services available locally that might not be widely known.
The training is scheduled for Monday, December 14th, starting at 7:00 pm at the Hastings Civic Center, and again in the new year. More information and an outline of the training is available below.
Click here for information about the closure workshops: http://bootstraplocalmarketing.com/
For more information contact Paul Stevens directly at 705-778-5150
Stevens also offers full day training sessions that cover far more material and provide 90-95% of all the marketing skills a local small business needs." He claims that most local businesses do such a bad job of marketing themselves online that by simply being adequate, they can pull ahead of their competition. The feedback on the full day events has been very positive.
Bootstrap Local Marketing is a small business online marketing and training business owned and operated by Paul Stevens and located in Havelock, Ontario. Stevens was living in Hastings when the bridge closure was announced in 2011. He remains involved in activities in Hastings and sits on the Executive Committee of the Hastings Historical Society.
Paul Stevens, Bootstrap Local Marketing
102 Belmont Seventh Line South, Havelock, ON K0L 1Z0
(705) 778-5150
pstevens2@gmail.com
