Earlier today, global nutrition marketing specialists The Healthy Marketing Team announced the launch of its new FourFactors Academy - a breakthrough in-house training for Food, Beverage, Ingredient & Supplement manufacturers who want to launch profitable innovations. The new training, which has been in development since 2013, is the brainchild of Swedish nutrition marketing expert Peter Wennstrm. The main aim of the FourFactors Academy is to guide companies to stop launching failures and launch winning new concepts and brands. It works by combining companies existing knowledge and experience with Wennstrm's proven FourFactors of Success... but it does so, with a difference.
Sam Waterfall, Senior Consultant at Healthy Marketing Team will announce the new FourFactors Academy Training options on 7 December at SIAL Middle East, the fastest-growing food, beverage and hospitality event in the MENA region. Speaking ahead of the announcement, Waterfall says: "We wanted to try something new with this FourFactors Academy service. Anyone familiar with the Food & Beverage industry will know how high the failure rate of new launches is - in many companies 80% of launches are delisted and off the shelves in 12 months or less. While other companies are offering generic innovation training, the FourFactors Academy is very different. It applies tried, tested and proven tools from the FourFactors consulting tool box. The training lifts the lid on the secrets and makes the success factors available to start applying immediately. Even industry veterans are amazed at how aligning the all FourFactors can be the key to transforming a launch from failure to success. It's essential innovation knowledge in today's competitive market place."
So as a welcome breath of fresh air, Healthy Marketing Team's new FourFactors Academy will show Food & Beverage manufacturers how to apply the proven FourFactors of Success. It's a fully proven approach which Wennstrm and Waterfall and their consulting colleagues have been training in masterclasses around the world since 2008.
Sam Waterfall also said "Giving customers confidence to invest in the launch of their new concept is key with this training approach. It's designed for Marketing, Branding, Innovation, R&D colleagues to work side by side. With the new FourFactors Academy service, delegates from all departments will have a fresh new possibility: Before they spend the money on the launch, they will be fully confident that they are launching a tested winning product."
When asked how the training will work specifically, Waterfall explained it will improve the success rate of New Product Development (NPD), it will accelerate the speed to market, reveal the knowledge of success factors in the Enhanced Nutrition Market, so companies can interpret trends correctly, predict category development, select the right market entry strategy and develop the right brand and product positioning.
One of the best things about the new FourFactors Academy service is that it is flexible. Some companies are running it as a 1-day masterclass. Others are customising it to work with their own concepts which they want the HMT experts to review during the training. Either way, it's a hands on "Edu-tainment" session that has already inspired many of the world's leading food manufacturers.
The method, known as the FourFactors, is based on Wennstrm's 20-year analysis of success and failure and is today the globally leading model for Consumer Driven Innovation in food and health. HMT have applied the FourFactors in over 60 countries, on 6 continents for over 6 years and have implemented the training modules globally for companies like Tetra Pak and Nestl©. Companies booking their 2016 training before 18 December 2016 can qualify for a 10% discount in fees.
The Healthy Marketing Team has been in business for since 2008, being established on 1 January 2008. Since Day 1 it has always aimed to help Food & Beverage players have success with healthy brands and healthy business.
The new FourFactors Academy service is set to launch From 1 December 2015 and will provide training world wide to ambitious Food, Beverage, Ingredient and Supplement manufactures in 2016. To find out more about the service and the Healthy Marketing Team, email sam@thehmt.com or visit http://thehmt.com/
