How the Home-Use Beauty Devices Market Has Witnessed Substantial Growth in Coming Years?

The United Nations says that the number of people in the age group of 65 and above will grow to 1.5 billion by 2050, from 703 million in 2019.

With age, the glandular and vascular network and fibrous tissue in the layers of the skin reduce, which leads to dryness, wrinkles, skin sagging, and pigmentary alteration. This is one of the major reasons for the growth of the home-use beauty devices market, as, to treat such age-related issues, by tightening and revitalizing the skin, people use numerous anti-aging devices.

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The coronavirus pandemic is negatively affecting the home-use beauty devices market, as the lockdown measures taken in numerous countries, in order to prevent the infection’s spread, have hit manufacturing and commercial activities hard. Apart from the diminished supply of such devices, even their demand is falling, as people are not shopping for non-essential stuff. Once the situation improves, after the final quarter of 2020, the demand for beauty devices would rise again.

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The skin rejuvenation/anti-aging category would observe the highest CAGR in the home-use beauty devices market in the near future, on the basis of indication. This is attributed to the rising adoption of home-use beauty devices for treating pigmentation, blemishes, sun-induced freckles, wrinkles, fine lines, and age spots. The major advantages of such devices are that the treatment doesn’t hamper the everyday activities of the patient, causes no side-effects, and is cost-effective.

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Currently, North America is the highest revenue contributor to the industry, due to the high appearance consciousness and disposable income, rising awareness about the potential home-use beauty device applications for skin and hair diseases, and rising prevalence of skin conditions such as acne. All of these factors have led to a high spending on beauty devices, thus resulting in the dominance of North America on the market. In future, the highest CAGR in the home-use beauty devices market would be witnessed in Asia-Pacific (APAC). This would be because of the increasing skin disease incidence, disposable income and urban population growth, geriatric population boom, and increase in the awareness about appearance and beauty devices.

  • Issue by:Pramod Kumar
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