We are emerging industry company with sophisticated equipment, independent R&D capability and comprehensive strength and was invested in by Beijing Oriental Investment Holdings Limited and technically supported by China Iron and Steel Research Institute Group. We were situated at the western foot of Mount Tai (ranking first among five sacred mountains) and in the city of peach - Feicheng City, headquartered in Feicheng High-tech Industrial Development Zone, enjoying elegant environment and convenient transportation.
As an emerging steel deep processing enterprise, we are engaged in establishing the high-end, precise and cut-edging plate production base and providing quality products and services worldwide, with the business philosophy of "sparing no effort to serve customers wholeheartedly". All our products reach national standards and international standards, such as Japanese standards, American standards and European standards, and meet customers' special technical requirements. Our main products include pickled cold-rolled sheets, galvanized sheets and color-coated sheets. They are widely used in such fields as construction, transportation, chemical engineering, light industry and building materials, having an attractive market prospect.
With the total investment of USD420 million and an area of 520000 square meters, we plan to construct the project in two phases. After the production, Project Phase I is expected to reach a production capacity of 600,000 tons and achieve the sales of around RMB3.8 billion per year. Project Phase II was launched at the end of 2011 and is expected to go into production at the end of 2012 successively. After going into production completely, the project is expected to reach a production capacity of 3 million tons and achieve the sales of RMB20 billion per year. After completing construction, it will boost industrial chain cohesion and establish a plate production base boasting quality products, mass production, industry chains and favorable environment.
Culture
Part I Enterprise Cultural Guidelines
1. Our Mission: Build a well-known brand, service customers wholeheartedly, establish a first-class enterprise and reciprocate society
2. Our Vision: Increase staff income, promote industrial development and make a contribution to society
Increase Staff Income: Talent is the enterprise lifeline and contributes to the development. Therefore, enterprises should feel obliged to meet staff's spiritual and material demand by setting a scientific, fair and rational staff performance assessment and value evaluation system to make the clear distinction between reward and penalty and allow all staff to deserve rewards, reap benefits, carve out career happily and make contribution.
Promote Industrial Development: Enterprises seek for maximum profits and changing steel industry hinders enterprise development. Therefore, our company is bound to bring industrial reform to the emerging industry. We are engaged in providing high-end and leading products, serving the public, sizing up situation, adjusting industrial structure, expanding industrial chain, taking the lead and boosting profits.
Make Contribution to the Society: Enterprises should benefit society and revitalize national economy during the survival and development. Therefore, it is vital for an enterprise to make contribution to the society by forming business, keeping the momentum going and achieving sustainable development.
3. Our Core Values
Work Concept: Adopt right and responsible work attitudes and do a solid and meticulous job
Adopting right and responsible work attitudes and doing a solid and meticulous job can reflect staff competence and executive capability and boost cohesion. As a result, our staff can put in an excellent performance.
Market Concept: Meet the Market Demand
Our enterprise strives to penetrate and capture market by manufacturing products to meet the Market Demand.
