Lup Shun Metal & Plastic Ware Factory Limited was founded in 1972 in Hong Kong, mainly producing light up toys as well as many novelty toy items.

In 1980's, our company moved production plant from Hong Kong to Shenzhen and expanded successfully.

In 19990's, Lup Shun focused on the research and development of toy projector and viewer. Our products became well known for innovative ideas and quality in the industry. Moreover, our company introduced "View Magic" in 2006. View Magic was the brand name for our projector and viewer products, and the brand was well established in the market.

In 2010, our company relocated production plant from Shenzhen to Dongguan in order to improve our equipment and efficiency. Our plant complies with international quality, social and ethical standards.

Today, Lup Shun is continuing to improve and diversify product and strive to become one of the leading toy providers in the industry.